Cannabis plants being cultivated

Cannabis plants being cultivated

Side Effects of Cannabis

'Side Effects' was created by Merseyside Police to make people more aware of the consequences of cannabis farming. It highlights the sinister side effects of cannabis farming which include attracting gun crime, violence, money laundering - not to mention the fact that they are death traps.

Side effects highlights key signs people should look out for to help them spot the signs of cannabis being grown in their area and encourages anyone with information to contact police or Crimestoppers to tell them what they know.

The campaign was launched in March 2012 by transforming a shop in Liverpool city centre into a mock cannabis farm as a kick-start to a month-long campaign of action for the North West region.

Side Effects is aimed at schools, young people and communities who may be living in areas affected by cannabis farming. It also targets landlords, who may be unaware their properties are being used to grow cannabis; DIY retailers who may be selling equipment to be used to grow it and courier companies who may be delivering equipment bought by criminals for cannabis cultivation. By helping them spot the signs that cannabis is being grown and the typical equipment that is used, they can become our eyes and ears to ensure those involved in the cultivation of cannabis are brought to justice.

Throughout the campaign, we are using a number of different channels to spread the word. This includes social and digital media, community engagement, direct mail and video.

Our Cannabis microsite can be found here.