Know That No Means No

Working with clubs, bars, pubs and universities across the county, Merseyside Police has launched its “Know that No means No campaign” to raise awareness around consent and reporting of sexual assault and rape.

Neon posters will be displayed in licensed premises in Liverpool, St Helens and Wirral with messages around consent, who you can report incidents to and where to get support if you’re a victim of sexual assault or rape. Merseyside Police has also launched a micro-site with all the information and links you might need.

Detective Superintendent Dave Brunskill from the Protecting Vulnerable People team explained: “Our bars, clubs and pubs are extra busy over the Christmas and New Year period and we’re using this time, as an opportunity to get our message out to as many people as possible, that when it comes to rape and sexual assault – no really does mean no.

“The majority of people who commit rape know their victims and our message is simple – regardless of the circumstances, sexual activity or intercourse without consent is against the law and there are no excuses.”

He added: “If you report an incident to us, we will treat it very seriously and will thoroughly examine your allegations, no matter how the assault happened or when it took place. We have dedicated officers who work within our Unity teams, who are specially trained to deal with these types of crimes and can offer the necessary help and support to victims.

“We know that reporting such an incident to police may be daunting, not to mention difficult and upsetting, but you can report a sexual assault or rape without having to speak to an officer. On Merseyside, Sexual Assault Referral Centres (SARCS) are available to offer advice and support. It’s important to remember that if you’ve been a victim of such a crime, you are not to blame and don’t have to suffer alone.”

For more information around consent, dispelling the myths around rape and what to do if you’ve been a victim, visit You can also contact Merseyside Police via 101 or in an emergency always call 999.