The 'KNOW' campaign was launched in order to:

  • Raise awareness that sexual assault is a crime
  • Raise awareness that unwanted sexual contact is a crime
  • Raise awareness that sexual assault can happen to anyone
  • Dispel any myths or misconceptions about what a sexual offence is
  • Provide information and highlight the support available should someone wish to report an incident

The campaign was developed by the Citysafe Partnership, which includes Merseyside Police, Liverpool City Council, Liverpool John Moores University, Liverpool University, as well as, support organisations Safe Place Merseyside, RASA Merseyside and Red Umbrella.

As part of the campaign 2,000 posters have been distributed across bars and pubs in Liverpool City Centre in order to spread the message that unwanted sexual contact is a crime that will not be tolerated and to encourage people to come forward if they have experienced any form of sexual assault. In addition to this Liverpool City Council are offering free training to bar and door staff on how to deal with complaints of unwanted touching, both in terms of supporting the victim and dealing with the person responsible.

At Merseyside Police we have a team dedicated to investigating serious sexual assault to maximise the chances of a conviction, whilst at the same time ensuring that victims receive the help, advice and support that they need. The team also includes lawyers, Sexual Offences Investigative Techniques (SOIT) officers and detectives. They work in partnership with Independent Sexual Violence Advisors (ISVAs), Sexual Assault Referral Centre Crisis Workers (SARCs) and health professionals.

Detective Chief Inspector Craig Turner said, “We realise how devastating incidents such as this can be for victims and their families. However, should someone prefer not to make a report to the police then there are other organisations that can offer support and advice. The main thing to know is that help and support is available and you don’t need to face this alone.”

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